E-COMMERCE: A CATALYST OF MARKETING ESPECIALLY ON FMCG PRODUCT UNDER COVID PANDEMIC
PUNEET KUMAR *
IIMT College of Engineering, Greater Noida, UP, India.
NIDHI AGARWAL
ISE, Ghaziabad, UP, India.
HIMANI SARASWAT
IIMT College of Engineering, Greater Noida, UP, India.
*Author to whom correspondence should be addressed.
Abstract
The present paper explains how E-commerce is effected during COVID pandemic especially on FMCG product. E-commerce (electronic commerce) is the activity of buying or selling of products on online services or over the Internet. E-Commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management system, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry. There are three areas of e-commerce: online retailing, e-markets, and online auctions. E-commerce is supported the business.
Objective of the study: To study the importance of e-commerce in FMCG products, To study the hike of e- commerce in FMCG products in post COVID pandemic.
Sample: Randomly selected 50 housewives who can use e-commerce in FMCG products.
Result: E-Commerce boost the FMCG Sector at Post COVID-19. The impact of COVID-19 has increased the demand for household items and grocery items. As COVID-19 continues to create havoc with markets, industries and small businesses being shut, people in lockdown were abstained from buying non-essential items. Disruption of home deliveries meant that no one could buy any essential or non-essential items online.
Keywords: E-Commerce, COVID, FMCG.
How to Cite
Downloads
References
Nayak, Rana. A Study on internet marketing strategy. Globus An International Journal of Management & IT. 2014;6 (1):30-32.
Kumar Puneet. Impact of education on consumer behavior with social change. Indian MBA.Com, 22 December; 2003.
Vijay Shukla, Dr. K.P. Yadav. A study on software accuracy estimation with different techniques. Cosmos Journal of Engineering & Technology. 2017;7(2): 1-6.
Akhilesh Kumar Srivastava, Dr. Richa Singha. The concept of corporate social responsibility (CSR) In India. Cosmos An International Journal of Management. 2019;9(1): 26-29.
Ranjeeta, Richa Shukla. Global warming and green house effect. Globus Journal of Progressive Education. 2012;2(1):1-7.
Goel, Agarwal, Nidhi. A global change in education through information technology and communication. Enterprises Information Systems & Technology, Mac Millan Advanced Research Series, ISBN: 13: 978-0230-63516-6. 2008;124-126.
Agarwal, Nidhi, Mishra, Sugam. Impact of Foreign direct investment in indian economy. IIMT Souvenir National Conference on Challenges For Organizations in Dynamic Business Environment. 2010;8-9.
Kartikey Bhardwaj, Dr. Richa Singhal. Green HR management practices: issues and challenges. Cosmos Journal of Engineering & Technology. 2018;8(1):1-4.
Sabar Mahalat, Dr. Sonam Bansal. Academic stress in relation to mental health and socio-economic status. Globus An International Journal of Medical Science, Engineering and Technology. 2019;8(1):1-4.
Dheeraj Parasher. A study on society and culture. Globus Journal of Progressive Education. 2014;4(1): 1-3.
Dr. Sandeep Singhal. An effect on productivity of automobile sector at COVID-19 pandemic. Cosmos An International Journal of Management. 2020;10(1):40-43.
Navita, Kalkal, Dr. Sanjay. “Security Through Digital Signature”, Globus An International Journal of Management & IT. 2017;8(2): 1-6.
Kaustav Das, Dr. Purnima Sharma. Status of E-marketing in India. Globus An International Journal of Management & IT. 2018;9(2): 1-4.
Dr. Rajeev Kumar. Operation research endorsing the social transformation with management and information technology convergent. Cosmos Journal of Engineering & Technology. 2016;6(2):1-6.
Sher Ali Khan, Mohammad Saiyedul Islam, Mohammad Mahamudul Hasan, Yanting Li, Muhammad Zohaib Qamar. The evolution of FDI in the Turkish framework of trade and economic growth. Cosmos An International Journal of Management. 2020;10(1): 34-39.
Mishra, Shivani,Soni, Dr. Anita. A study on technology, thinking styles, and content of education. Cosmos An International Journal of Art & Higher Education. 2016;5(2): 1-4.
Dr Nidhi Agarwal. Quality measures of innovative information communication technology. Cosmos Journal of Engineering & Technology. 2019; 9(1): 1-4.
Kumar, Puneet. Convergence of rural marketing strategies and trends in developing economics. Globus - An International Journal of Management and IT. 2009;1(1):61-66.
Sumit Prakash, Dr. Sanjay Pachouri. A study on the factors of artificial intelligence in markets of India. Globus An International Journal of Medical Science, Engineering and Technology. 2018;7(2):1-4.
Agarwal, Puneet Kumar, Verma, Rajesh Kumar. Mathematical solution for analysing of ordinary differential equations using data assimilation approach. Journal of Critical Reviews. 2020;7(15):4844-4848.
Sharma, Dr. Seema. Technology, e-learning and social media with reference to academic achievement. Cosmos An International Journal of Art & Higher Education. 2017;6(1): 7-8.
Deepshikha Khari, Varsha Sharma, Dr Nidhi Agarwal. Effect of pandemic COVID-19 on economic crisis and health issues globally. Cosmos Journal of Engineering & Technology. 2020;10(1):1-7.
Modi, Puja Kashyap. A study on life insurance companies related to service quality. Cosmos An International Journal of Management. 2015;4(2):7-9.
Sunit Thakur, Dr Kavita Gupta. A study on marketing strategy for profitability of Indian Hospitals. Globus An International Journal of Medical Science, Engineering and Technology. 2018;7(2); 9-14.
Avtar Singh. Impact of M-commerce on agriculture. Globus An International Journal of Management & IT. 2016;8(1):1-4.
Taneja, Rajesh, Sharma, Dr. Purnima. A study on consumer buying behaviour. Globus An International Journal of Management & IT. 2017;8(2):1-3.
Ekansh Agarwal. Simulation and modelling of time frequency. Cosmos Journal of Engineering & Technology. 2020;10(1):1-4.
Dr. Alok Gupta. Making India digital: Transforming towards sustainable development. Cosmos Journal of Engineering & Technology. 2019;9(2):1-6.
Dr. Babita Chaudhary. Globalization and education. Globus Journal of Progressive Education. 2015;6(1):1-6.
Dr. Bhawna. Is the novel corona virus COVID-19 pandemic? Cosmos Journal of Engineering & Technology. 2020;10(1):1-4.
Pradhan, Dr. Anup. Problems facing indian economy. Cosmos An International Journal of Art & Higher Education. 2018;7(1):12-15.
Abdul Shoeb Khan, Dr. A. Arul Lawrence Selvakumar. Open research issues in big data analytic. Cosmos Journal of Engineering & Technology. 2016;6(1):1-4.
Gupta, Deepak, Dr. Manju. Role of healthy food for life. Cosmos An International Journal of Art & Higher Education. 2016;5(2):8-10.
Ruchika Gupta, Agarwal SP. A comparative study of cyber threats in emerging economies. Globus: An International Journal of Management & IT. 2017;8(2):24-28.
Shiv Ranjan, Dr Ruchika Gupta, Dr Anish Gupta. Artificial intelligence in financial acumen: Challenges and opportunities. Cosmos Journal of Engineering & Technology. 2020;10(1):1-5.
Shivendra Suman, Ruchika Gupta. A study on advertisements & impulsive purchase. Globus: An International Journal of Management & IT. 2017;9(1):1-4. ISSN: 0975-721X.
Kumar, Puneet, Kapri, Tapan. Web content management system. information and communication technology: Challenges and business opportunities. Excel Publishers. 2010;56-62. ISBN: 978-93-81361-00- 9.
Luxmi Yadav, Sonika Devi, Neha Vaidh, Shikha Sharma. Psychological, social and economic effects of COVID-19 pandemic. Cosmos Journal of Engineering & Technology. 2020;10(1): 1-2.
Uttam Kumar Jha, Dr. S Aruna. Consumer protection in view of business entity. Globus An International Journal of Management & IT. 2016;8(1):1-3.
Chandra G, Gupta R, Agarwal Nidhi. Role of artificial intelligence in transforming the justice delivery system in COVID 19 pandemic. International Journal on Emerging Technologies. 2020;11(3):344–350.
Dr Puneet Kumar. Prelude of security dispensation in web technology. Cosmos Journal of Engineering & Technology. 2020; 10(1):1-4.
Gambhir Deka. A study on knowledge. Globus Journal of Progressive Education. 2014;4(1):1-3.
Imran Ahmad, Dr. Farhat Mohsin. A study on sustainable business development with trading. Globus An International Journal of Management & IT. . 2016;8(1):1-2.