THEORATICAL APPROACH TO E-MARKETING: AN EVIDENCE OF BANGLADESH PERSPECTIVE
HASAN SHARIF
Department of Business Administration, Jagannath University, Dhaka, Bangladesh.
ABDUR RAKIB NAYEEM
*
School of Economics and Business Administration, Chongqing University, 400045, China.
*Author to whom correspondence should be addressed.
Abstract
The Internet is one of the principal things driving innovative turns of events. It gives simple openness to the items. These sort of advancements drove organizations to utilize the Internet seriously in promoting. Along these lines, web based promoting has begun to create and get one of the immediate showcasing methods. Internet advertising furnishes the two organizations and clients with a lot of effortlessness. Organizations present clients with items, administrations and data in not conventional route because of web based showcasing. In addition, clients have had the benefit of following the turns of events and changes, likewise the admittance to the items and administrations without any problem. Other than the force of data access of the Internet, business organization and conveyance have gave off an impression of being productive. In such manner, internet showcasing have been viewed as one of the devices of current advertising regarding arriving at clients.
Keywords: Host preference, The internet, diamondback moth (DBM), online shopping, Plutella xylostella, e-marketing, growth and development, Bangladesh, marketing tools
How to Cite
Downloads
References
Adıgüzel AT. Sanal mağaza atmosferini etkileyen özellikler ve tüketici tercihleri üzerindeki rolü: Online Tüketiciler Üzerine Bir Araştırma, Balıkesir Üniversitesi Sosyal Bilimler Enstitüsü Basılmamış Yüksek Lisans Tezi, Balıkesir; 2010.
Çolakoğlu OE, Ataman C. İnternetten pazarlama: İzmir İli seyahat acenta yöneticilerinin bakiş açisi, adnan menderese üniversitesi, Seyahat ve Turizm Araştırmaları Dergisi, Güz. 2007;171-195.
Ekmekçi R, Berber S, ve Kutlu Ö. Spor pazarlamasinda internet kullanimi: Türkiye futbol süper ligi takimlarinin ağ ortaminda pazarlama açisindan incelenmesi, Atatürk Üniversitesi Beden Eğitimi ve Spor Bilimleri Dergisi, Cilt. 2009;11(4):11-20.
Eren K. İnternet tüketicisinin satin alma davranişlarinin incelenmesi üzerine bir araştirma, Çukurova Üniversitesi, Sosyal Bilimler Enstitüsü, Yayınlanmamış Yüksek Lisans Tezi, Adana; 2009.
Gül H, ve Boz M. İnternet ortaminda pazarlama, online rezervasyon; Şehirlerarası Otobüs Firmaları Üzerine Bir Araştırma, İnternet Uygulamaları ve Yönetim Dergisi. 2012;3(1):5-30.
DOI: 10.5505/iuyd.2012.76486
İyiler Z. Elektronik ticaret ve pazarlama ihracatta internet zamani:1, Ankara: Dış Ticaret Müsteşarlığı İhracatı Geliştirme Etüd Merkezi; 2009.
Mucuk İ. Pazarlama ilkeleri ve örnek olaylar, İstanbul, Türkmen Kitapevi; 2004.
Özcan SO. İnternet pazarlama faaliyetlerinde tüketici satin alma karar süreci, İnternet Uygulamaları ve Yönetim Dergisi. eMarketing-The Essential Guide to Online Marketing. 2010;1(2):29-39.
DOI: 10.5505/iuyd.2010.58066
Available: http://www.saylor.org/books,
Tağıyev R. Elektronik ticaret ve internet üzerinden pazarlama, ankara üniversitesi sosyal bilimler enstitüsü, yayimlanmamiş yüksek lisans tezi, Ankara. Ünal, S. (2010). İnternet Üzerinde İzinli Pazarlama Yaklaşımı, Öneri Dergisi, Cilt. 2005;9,34(17):155-162.
Yalçın F. İnternet pazarlamasinda müşteri memnuniyeti:Günün firsatlari üzerine bir uygulama, Atılım Üniversitesi, Sosyal Bilimler Enstitüsü Basılmamış Yüksek Lisans Tezi, Ankara; 2012.
Nayeem AR. Factors affecting consumer purchasing intention: A study of online shopping in Bangladesh. International Islamic University Malaysia Student Repository; 2017.
Available: http://studentrepo.iium.edu.my/jspui/handle/123456789/3155
Nayeem AR. Halal food awareness of young adult muslim consumer’s: Comparative study between Bangladesh and Philippines. Global Journal of Management and Business Research: E-Marketing. 2018;18(7):47-55.
Nayeem AR, Akter F. Winter vegetables plantation impact of Faridpur (Char Zone) in Bangladesh: An agro-economics development perspective. International Journal of Agricultural Marketing. 2020;7(1):233- 243.
Hoque MO, Nayeem AR, Kamruzzaman M, Ahmad MN, Abdullah WNW, Akter MF. The impact of halal (Islamic) advertisement in YouTube on Malaysian rich food international brands. International Journal of Publication and Social Studies. 2020;5(2):189-197.
DOI: 10.18488/journal.135.2020.52.189.197
Islam MS, Salehin F, Nayeem AR. Cauliflower cultivation productivity and resource utilization of agroeconomics: A study on selected areas of jamalpur district in Bangladesh. Globus An International Journal of Management & IT. 2020;7(2):10-16.
Nayeem AR, Camara I, Deep TA, Zalil MA, Isa ML, Akter MF. Muslim patients attitude an alcohol content in cough medicine: An analysis in Islamic perspective. International Journal of Education and Knowledge Management (IJEKM). 2020; 4(1):1-10.
Shawon SS, Hasan MA, Nayeem AR, Uddin MB. Online Purchasing Behavior among Bangladeshi Young Generation: Influencing Factors and Impact. Asian Business Review. 2018;8(3):17-128.
Nayeem AR, Hoque MO, Islam MK, Akter MF. An empirical study of banner advertisement and effectiveness in business on mobile application, International Research Journal of Advanced Engineering and Science. 2020;5(3):210-213.
Nayeem AR, Islam MS, Akter MF. The Influencing Factors of Brand Equity on Consumer Purchase Intention of Cell Phones in Bangladesh.GSJ. 2020;8(1).
Raja SA, Nayeem AR, John AA. Psychopathy AS. (Abusive Supervision) consequences towards emotional exhaustion and employees intentions to quit. International Journal Science and Technology Research. 2020;9(8): 216-221.
Salehin F, Hossain MN, Nayeem AR, Hassan MR. The role of the constitution in effective disaster management of Bangladesh. Grassroots Journal of Natural Resources. 2020;3(2):57-69.
Available:https://doi.org/10.33002/nr2581.6853.0305.