IMPACT OF INTERNET USE RISK, ATTITUDE TOWARDS THE SECURITY OF THE WEBSITE, CONVENIENCE OF ONLINE PURCHASES IN INTENTION TO BUY ONLINE
SACHIN ARJUN KADAM
Department of Commerce, VIVA College, Mumbai University, Virar, Mumbai, Maharashtra, India.
DIGVIJAY PANDEY *
Department of Technical Education, IET, Dr. A.P.J. Abdul Kalam Technical University, Uttar Pradesh, Lucknow, 226021, India.
*Author to whom correspondence should be addressed.
Abstract
The last decade has seen phenomenal growth in online sales around the world. This paper studies the impact of the risk associated with using the Internet, attitudes towards a website's security features and the convenience associated with online shopping, and how the three together affect the intention to shop online. Multiple regression was used to conduct the study. Cronbach's alpha and other tools to verify the reliability and validity of the data were applied correctly and the values were satisfactory. Attitude towards website security was found to have the greatest impact on online purchase intent, followed by the convenience of online shopping. It also appears that the risk associated with internet use is negatively linked to the intention to shop online. It is suggested to highlight the security features of online stores and mitigate the risk associated with the use of the Internet. Online stores should emphasize the convenience of browsing and ordering from online stores.
Keywords: Toxicity, Intention to purchase online, Lead nitrate, convenience, acidic amino acids, website security, liver, use of the internet, albino rats, chromatography
How to Cite
References
Chi, Kuo-Kuang, Li, Chi-Hua. A Study on the Effect of Risk Reduction Strategies on Purchase Intentions in Online Shopping", International Journal of Electronic Business Management. 2008;6(4):213-226.
Horrigan JB. Online Shopping: Convenient but Risky"; 2008.
Accessed July 6, 2016
Available:http://pewresearch.org/pubs/733/onlineshopping
Liang TP. Huang JS. An empirical study on consumer acceptance of products in electronic markets: a model of transaction costs", Decision Support Systems. 1998;24:29-43.
Leeraphong AA, Mardjo A. Trust and Risk in Buying Intention Through an Online Social Network: A Study by Facebook's Focus Group in Thailand", Magazine of Economy, Business and Management. 2013;1:4.
Hasan HH, Rahim SA. Factors Affecting Online Shopping Behavior", Malaysian Journal of Communication. 2008;24:1-19.
Pandey D, Pandey BK, Wairya S. Hybrid deep neural network with adaptive galactic swarm optimization for text extraction from scene images. Soft Comput; 2020.
Available:https://doi.org/10.1007/s00500-020-05245-4
Festervand TA, Snyder DR, Tsalikis JD. Influence of the catalog against in-store purchases and previous satisfaction with perceived risk", Journal of the Academy of Marketing Sciences. 1986;14(4):28-36.
Li R, Kim J, Park JS. The Effects of Internet Buyer Confidence in Their Purchase Intention in China", JISTEM - Journal of Management Systems and Technology of the Information. 2017;4(3).
Chen YH, Barnes S. Initial Trust and Online Buyer Behavior", Industrial Management and Data Systems. 2007;107(1):21-26.
Hajiha A, Ghafffari F, Gholamali N. A study on the role of perceived risk and user characteristics in the intention to purchase on the Internet", International Journal of Social, Behavioral, Educational, Economic, Commercial and Industrial Engineering. 2010;4(6).
Faqih KMS. Exploring the Influence of Perceived Risk and Internet Self- Efficiency on Consumer Online Purchase Intentions: Perspectives of the Technology Acceptance Model", International Management Review. 2013; 9(1).
Darian JC. Home Shopping: Are There Consumer Segments?", Journal of Retailing. 1987;63:163-186.
Etgar M. Intra-channel conflict and the use of power", Journal of Marketing Research. 1978;15(2):273-274.
Kotler P, Zaltman G. Social marketing: An approach to planned social change", Journal of Marketing. 1971;35:3-12.
Berry LL, Seiders K, Grewal D. Understanding the Convenience of Service. Journal of Marketing. 2002; 66(3):1-17.
Jiang LA, Yang Z, Jun M. Measuring consumer perceptions of the convenience of online shopping". Journal of Service Management. 2013;24 (2).